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Merchandisers are "image consultants for the retail world." Retailers use merchandising to promote specific products and services and increase sales. When you walk by a store that's having a sale, you typically see eye-catching signs in the front windows announcing, "Up to 50% off the entire store!" or "Buy one get one free!" This entices customers to enter the store, thus increasing their chances of purchasing something. You may also see brochures and coupons at the register that encourage you to return to the store and buy again. Pretty smart thinking, don't you agree? All this is the work of merchandisers
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