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Advertising

विज्ञापन

Last Update: 2014-10-11
Usage Frequency: 7
Quality:
Reference: Wikipedia

Television advertisement

टीवी विज्ञापन

Last Update: 2014-10-08
Usage Frequency: 1
Quality:
Reference: Wikipedia

advertisement script

विज्ञापन स्क्रिप्

Last Update: 2014-09-27
Subject: Chemical
Usage Frequency: 1
Quality:
Reference: Anonymous

Advertising influences our life in many ways

विज्ञापन

Last Update: 2014-09-26
Usage Frequency: 5
Quality:
Reference: Wikipedia

In today’s perspective, literacy does not mean about the writing and reading capabilities only. It has gained a broader meaning. It claims to guide people towards awareness and the change which is needed in order to achieve a better way of living. The National Literacy Mission was set up by Govt. of India on May 5th, 1988 with the aim to eradicate illiteracy from the country. The targeted group for the same was people belonging to the age group of 15 to 35 years. The literacy rate of India has been recorded 64.84% (2001 census) against 52.21% in 1991. It has been increased by more than 12% in a decade. Also, the literacy rate is supposed to be around 70-72% by the end of 2010 (As estimated by National Sample Survey). But the goal is yet to be achieved completely (i.e. to obtain 100% literacy). Right to education is one of the fundamental rights for the people. Education for all is the mission of UNESCO that has to be achieved by 2015. Currently, India falls below the threshold level of literacy rate i.e.75%. The National Literacy Mission Authority has been working to achieve its goal since its establishment. NLMA (National Literacy Mission Authority) works under the ministry of Human Resource & Development. The Govt. of India has launched several schemes to achieve the goals of NLM. The initial target for NLM was to focus on the people belonging to the age group of 15 to 25 years. There were 80 million people falling under this age group. It was a big challenge to address such a huge lot of people about literacy and its benefits. In a way, it was quite different from all technology based or economic missions. It was conceived as a social mission by all and that helped NLM to achieve the success. The other significant factor was the political will of leaders at different levels at that time. The politicians and bureaucrats understood the importance of this mission and it has gained a whole hearted success in several states viz. Kerala, Tamilnadu, Rajasthan, Manipur etc. The idea was to convince people about their active participation, mobilization of social forces. Soon it became a national consensus. Thanks to the advertisements, sensitization of local leaders and people’s participation. Given below are some of the pioneers of success for National Literacy Mission: Literacy campaigns have been launched in almost 600 districts of India.

पेड़ों के महत्व के बारे में हिंदी निबंध

Last Update: 2014-09-24
Subject: General
Usage Frequency: 1
Quality:
Reference: Anonymous
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Online advertising

ऑनलाइन विज्ञापन

Last Update: 2014-08-07
Usage Frequency: 3
Quality:
Reference: Wikipedia

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