Usted buscó: omnichannel customer experience (Inglés - Persa)

value propositions describe the bundle of products and services that create value for specific customer segments we must emphasize amazon’s wide range of products its availability the price and the customer experience it offer just that is vision states it allows customers and providers to go global in minutes it offers speed agility and elasticity it allows non _hit and hit items to coexist in a unique site regarding kindle it offers a unique performance
گزاره های ارزش مجموعه ای از محصولات و خدماتی را توصیف می کنند که برای بخش های خاص مشتری ارزش ایجاد می کنند ما باید بر طیف گسترده ای از محصولات امازون در دسترس بودن ان قیمت و تجربه مشتری ان تاکید کنیم - فقط این است که چشم انداز بیان می کند که به مشتریان و ارائه دهندگان اجازه می دهد تا در عرض چند دقیقه جهانی شوند - چابکی و کشش سرعت را ارائه می دهد - این اجازه می دهد تا غیر _hit و اقلام را به همزیستی در یک سایت منحصر به فرد در مورد روشن شدن ان ارائه می دهد عملکرد منحصر به فرد

abstract purpose – the purpose of this paper is to see how children aged 7–11 years can become the actors of tomorrow’s hypermarket experience by providing a review of past research on children as retail consumers, with a specific reference to their customer experience. design/methodology/approach – the literature review will be organised by presenting a “child hypermarket customer experience” model. finally, a conceptual and methodological critique of past research will be presented followed by the revised model and conclusions. findings – the literature review finds six independent variables presented in the model: customer satisfaction, in-store conflicts, buying intention, purchase basket value, loyalty and average time spent in store measure a positive hypermarket shopping experience for children. there are then six types of mediators presented in the updated model: type of product, product offering, pocket money amount, environment, technology (games, tablets) and experiential marketing that mediate the impact of these independent variables on children as the actors of tomorrow’s hypermarket experience. research limitations/implications – this paper is conceptual in nature. future research should empirically validate the conceptual model developed in the paper for children 7–11 years of age. practical implications – the conceptual discussion shows that hypermarket managers can use technology such as games and tablets not only to reduce the conflicts between parents and children in hypermarkets but also positively impact on the average time spent in the store. further, the discussion shows that hypermarket managers can offer children the experience they expect with the use of specific experiential stimuli adapted to children in “children’s aisles” such as toys, children’s clothing, children’s hi-tech and children’s books. they can also theme the experience for children using memorabilia and the engagement of senses. managerial research should empirically validate this for children 7–11 years of age. originality/value – this is the first study that conceptually creates a model of children as the actors of tomorrow’s hypermarket experience. this is something that empirically researched will enhance the understanding of young consumers’ behaviour in the retail process in this advanced age of retailing. keywords technology, children, hypermarkets, experience
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