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why does innovation matter? innovations in products, services, management sys- tems, production processes, corporate values, and other aspects of the organization are what keeps companies growing, changing, and thriving. without innovation, no company can survive over the long run. the growing clout and expertise of compa- nies in developing countries, particularly china and india, have many western man- agers worried. in a hypercompetitive global environment, companies must innovate more—and more quickly—than ever. throughout this text, we will spotlight various companies that rel ect this new innovation imperative. in addition, chapter 10 dis- cusses innovation and change in detail. first, let’s begin our adventure into the world of management by learning some basics about what it means to be a manager.