검색어: venue (말레이어 - 영어)

perbezaan ketara secara statistik muncul antara individu yang sangat berpuas hati yang terdedah kepada tempat itu berbanding dengan a) mereka yang tidak mengalami tempat itu, dan b) mereka yang tidak berpuas hati. khususnya, kesan kepuasan tempat dikaitkan dengan hasil sikap dan niat membeli produk penaja. tahap kesedaran penaja (recall) yang berbeza nampaknya tidak dipengaruhi oleh pengalaman venue.
statistically significant differences emerged between highly satisfied individuals exposed to the venue in comparison with a) those who did not experience the venue, and b) those who were unsatisfied. in particular, the effects of venue satisfaction were linked to the outcomes of attitude and purchase intention of sponsors’ products. different levels of sponsor awareness (recall) seemed not to be influenced by the venue experience.