Обучается переводу с помощью примеров, переведенных людьми.
Добавлены профессиональными переводчиками и компаниями и на основе веб-страниц и открытых баз переводов.
user interface
የተጠቃሚው ዕይታ
Последнее обновление: 2014-08-20
Частота использования: 2
Качество:
communication interface
አገናኝ
Последнее обновление: 2014-08-20
Частота использования: 1
Качество:
show the help for a specific user interface item
image-action
Последнее обновление: 2014-08-20
Частота использования: 2
Качество:
could not load layout user interface file '%s'
ፋይል %sን መክፈት አልቻለም
Последнее обновление: 2014-08-20
Частота использования: 1
Качество:
you are leaving the graphical boot menu and starting the text mode interface.
ከግራፊካዊ ቡት ዝርዝር ወጥተው ወደ ፅሁፋዊ ሞድ እየገቡ ነው።
Последнее обновление: 2014-08-15
Частота использования: 1
Качество:
expanding booking.com for marketing 1. introduction the travel partner places its client’s memories in 85,000 destinations across the world through its various stay partners and other travel amenities. booking.com was founded in 1996 in amsterdam, netherlands as a tiny dutch start-up and has since evolved to become the world’s leading digital travel company. booking.com’s purpose is to make travelling across the world more accessible to everyone by investing in technology that removes the friction from travel. booking.com connects millions of visitors to unique experiences, a variety of transportation options and fantastic places to stay – from houses to hotels and more. 1.2 marketing strategy of booking.com booking.com is the world-famous ota(online travel agency) and has been one of the most well-known travel and tourism industry players for a couple of decades. now let’s analyze the marketing strategy of booking.com. 1.3 segmentation, targeting and positioning the establishment of a booking.com marketing strategy demands the identification of market segments in order to fully understand customers’ individual buying patterns. customers’ demands, expectations and purchasing habits are diverse and are influenced by a variety of factors such as various countries, regions, ages, gender, ethnicity, cities, etc. 1.4 their target customer is really anyone with a travel intent motivation ⦁ affordable and flexible travel options. ⦁ seamless and convenient booking experiences. ⦁ exploring new cultures and destinations. ⦁ unique and memorable accommodations. ⦁ savings on travel expenses. interest & hobbies ⦁ photography ⦁ content creation like blogging ⦁ local cuisine and culinary experiences ⦁ outdoor activities like hiking and beaches ⦁ love for art, culture and events pain points ⦁ budget constraints for travel. ⦁ complex and time-consuming bookings. ⦁ safe accommodations for solo travel. ⦁ balancing freelance work with leisure. ⦁ exploring less touristy destinations. social media presence ⦁ instagram ⦁ facebook ⦁ twitter ⦁ youtube the main aim is to gain a clear understanding of the marketing strategies of booking.com and how it became a company having a website. booking.com has adopted many digital marketing strategies which help them to develop their marketing strategies. to know more about booking.com in a detailed way like how it deals with its consistent growth and amazing performance let us go through the marketing strategy of booking.com, but before jumping into the marketing strategy of booking.com. booking.com marketing techniques:- influence marketing the goal of booking.com is to increase accessibility to international travel for everyone. booking.com is attempting to link millions of tourists with unique experiences by investing in technology that helps remove friction from travel. thus, they approach various influence and encourage them to highlight the essence of travel. e-commerce strategies booking.com places a significant emphasis on boosting traffic through paid search, which is understandable given that so many consumers start their research and bookings with google. it generates traffic using keywords and phrases that already indicate intent, i.e., these customers are planning trips and are likely to book. booking.com provides a strong user experience since it has a clear layout for swiftly conducting various searches and is visually appealing, with photographs of accommodations presented throughout. it is, in fact, a complete search engine in and of itself. mobile apps booking accommodations, flights, and rental cars can be done through free mobile apps. it is compatible with android, iphone and ipad smartphones and tablets. it has a user-friendly interface just like its website. content marketing strategies booking.com is also focusing on other areas to boost brand recognition and loyalty. they’ve been working hard over the past few years to increase brand awareness among customers through content marketing social media channels and television advertising. they offer regular articles on their website to pique the curiosity of individuals planning their next vacation and to provide important information and advice to those who are close to making a purchase. marketing and advertising campaigns of booking.com following are some of the marketing and advertising campaigns of booking.com:- ⦁ expedia is a major rival of booking.com. expedia is part of a larger holdings company that owns brands such as hotels.com, trivago, or vrbo. it primarily provides the same products as booking.com. it includes the option to book flights, hotels, vehicles, packages, and cruises. ⦁ airbnb is a website that offers the world’s largest selection of apartments, which are mostly offered by the owners themselves. customers can also arrange experiences that are generally offered by locals in the city they are visiting. ⦁ google travels is a search engine dedicated to travel products, where clients can book flights, hotels and holiday rentals. google also provides travelers with ideas for activities and destinations, which are mostly informed by data gathered from maps. ⦁ agoda is owned by booking holdings. users can also compare pricing for other activities and flights. owing to its regional presence. ⦁ trip.com is china’s largest travel site. it owns and operates a variety of other web properties including ctrip, makemytrip, and skyscanner. to beat this competition and keep up with the growing market trends the marketing strategy of booking.com needs to be properly strategized. examining its key elements and strategy that have propelled the company’s success. marketing mix of booking.com the successful travel and accommodation platform must be doing something right, making it the world’s most popular website and go-to option for those who’d like to explore the world of travel. thus, we want to deep dive into booking.com’s marketing mix. booking.com marketing strategy is created to reach a large audience of potential clients and give them the knowledge they need to make informed choices about their travel plans. the marketing mix of booking.com is a combination of the p’s of marketing: product, price, place and promotion. product the accommodation marketplace offered by booking.com is its product. it provides a wide range of possibilities for accommodation, such as hotels, apartments, villas and more. other travel-related services provided by booking.com include tours, airport transfers and vehicle rentals. the company positions itself as an all-inclusive platform for everything its customers may require while they travel. price booking.com attracts customers with a variety of discounts and promotions in addition to its reasonable prices. additionally, the business offers a price guarantee ensuring that clients will receive the most cost-effective price for their accommodation. this is an essential element of booking.com’s marketing strategy since despite being one of the world’s top platforms there is now more competition than ever before due to shifting consumer behavior and technological advancements and successful other competitors like expedia group. place the company is well-established in both developed and emerging economies. booking.com also has a strong online presence with a website that is available in over 43 languages. promotion booking.com advertises its products and services through a number of marketing channels. the company uses a range of diverse marketing strategies, from sem to content marketing, to reach potential customers.to promote its products and services booking.com collaborates with tour guides and travel agencies. the company uses a combination of paid and organic marketing to spread its name, with a particular emphasis on social media. advertising strategy of booking.com as one of the leading online travel agencies in the world booking.com’s advertising strategy is a mix of content advertising, pull advertising and push advertising. we’ve already talked about the company’s content advertising and creation processes above so let’s talk about the other elements. pull advertising involves creating ads that are designed to attract customers to booking.com’s website. this type of advertising typically uses search engine marketing (sem), social media advertising, and display advertising. the goal of pull advertising is to get potential customers to visit booking.com’s website and start the booking process. advertising campaigns of booking.com the big game the following ad includes world-famous actress melissa mccarthy and is as entertaining as it can be. final thoughts booking.com’s digital marketing strategy exemplifies the power of a user-focused approach, leveraging various channels and tactics to engage with travelers at every stage of their journey. social media strategy and more booking.com has established itself as a dominant player in the online travel industry.
Последнее обновление: 2024-02-01
Частота использования: 1
Качество:
Предупреждение: Содержит скрытое HTML-форматирование