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management introduced a new “referral incentive plan for existing customers as well as for business associates". under this plan each of our existing customers will be given 5 bar coded discount coupons of rs 100/-each while the time of pledge, release or interest payment. the purpose of allotting these bar coded discount coupons to existing customers is that they will distribute it to their friends/family/relative/others. they will do the indirect marketing for us. benefit of the customers v if any new customer come with this referral coupon within 90 days from the issue date of coupon , an amount of rs 100/- each would be credited to the new customer as well as the customer who had referred new customer v further to this if the new customer is remitting interest within 32nd day, his account will becredited 5% of the total interest payment as a prompt payment rebate and the customer acquirer will get a credit of rs 10/- v on acquisition of new customer an sms to be sent automatically to the customer who had actually referred new customer as a control mechanism nb: minimum eligibility criteria of 4 gm and 7 days duration are also applicable; validity of coupon is 90 days from the date of issue how to pay incentive to customers Ø if the customer acquirer is having live account with us, the total incentive amount will be maintained in a separate account and will be adjusted at the time of settlement of his account. Ø similarly the incentive amount for new customer will also be adjusted at the time of settlement of his account. system generated sms will be delivered to both the parties Ø if customer acquirer not having live pledge account with us , we will credit customers’ acquirers’ incentive payable account by rs 100/- for each new customer. customer at his option can come and collect this amount by providing necessary documentary evidences to the branch staffs. treatment for new customer will be same as given under situation Ø customer acquirer is a other than our existing customer like ba/auto drivers/shop keeps, security guard, students, etc. we will credit customers’ acquirer's incentive payable account by rs 100/- for each new customer. customer at his option can come and collect this amount by providing necessary documentary evidences to the branch staffs benefit of us Ø we can able to produce satisfied customers Ø existing customers also working for us and get large publicity Ø we may get new customers on daily basis as well as the business will be increase rapidly the success of this business plan based on the 100 % commitment and dedication of each of us. educate all branch employees about the important and benefit of this business strategy
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最后更新： 2015-08-08
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