Sie suchten nach: promocijsko (Tschechisch - Englisch)

to velja za promocijsko prikazovanje.
this is the case with regard to thematic placement.

prepovedano je promocijsko prikazovanje izdelkov.
product placement shall be prohibited.

toda kadar je promocijsko prikazovanje izdelkov prikrito, bi ga bilo treba prepovedati.
however, where product placement is surreptitious, it should be prohibited.

programi, ki vsebujejo promocijsko prikazovanje izdelkov, izpolnjujejo najmanj vse naslednje zahteve:
programmes that contain product placement shall meet at least all of the following requirements:

tako, da dovoli promocijsko prikazovanje izdelkov samo v programih, ki niso bili ustvarjeni izključno v tej državi članici.
a member state should be able to opt-out of these derogations, totally or partially, for example by permitting product placement only in programmes which have not been produced exclusively in that member state.

z odstopanjem od odstavka 1 je, če država članica ne odloči drugače, promocijsko prikazovanje izdelkov dovoljeno:
by way of derogation from paragraph 1, product placement shall be admissible unless a member state decides otherwise:

oblike avdiovizualnega komercialnega sporočila med drugim vključujejo televizijsko oglaševanje, sponzorstvo, televizijsko prodajo in promocijsko prikazovanje izdelkov;
forms of audiovisual commercial communication include, inter alia, television advertising, sponsorship, teleshopping and product placement;

to se lahko stori s poudarjanjem dejstva, da v danem programu poteka promocijsko prikazovanje izdelkov, na primer s pomočjo nevtralnega logotipa.
this can be done by signalling the fact that product placement is taking place in a given programme, for example by means of a neutral logo.

(61) promocijsko prikazovanje izdelkov je stvarnost v kinematografskih delih in avdiovizualnih delih za televizijo, vendar pa države članice to prakso različno urejajo.
(61) product placement is a reality in cinematographic works and in audiovisual works made for television, but member states regulate this practice differently.

(63) poleg tega sta sponzorstvo in promocijsko prikazovanje izdelkov prepovedana, če na vsebino programov vplivata tako, da to posega v odgovornost in uredniško neodvisnost ponudnika medijskih storitev.
(63) furthermore, sponsorship and product placement should be prohibited where they influence the content of programmes in such a way as to affect the responsibility and the editorial independence of the media service provider.

(b) informativne in promocijske ter izobraževalne kampanje;
(b) information, promotional and educational campaigns;