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* with steven shapin (ed.
), "natural order : historical studies of scientific culture", beverly hills, calif ; london : sage publications, 1979.
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and they were both keenly aware of effective marketing and luxurious packaging, the attraction of beauticians in neat uniforms, the value of celebrity endorsements, the perceived value of overpricing and the promotion of the pseudoscience of skincare.
ze waren beiden zeer gewiekst in marketing en goed op de hoogte van de waarde van een luxueuze verpakking van hun producten, de aantrekkingskracht van goedgeklede verkopers van hun schoonheidsproducten en het verkopen van de pseudowetenschap van huidverzorging.
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cicap (comitato italiano per il controllo delle affermazioni sulle pseudoscienze; in english italian committee for the investigation of claims of the pseudosciences) is an italian, non-profit, skeptic educational organization, founded in 1989.
== geschiedenis ==de oorsprong van cicap ligt bij de italiaanse wetenschapsjournalist piero angela samen met een groep wetenschappers waaronder luigi garlaschelli.
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