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swot analysis may be expanded by means of tools similar to those known as "portfolio management", such as the bcg matrix, to examine the validity of a strategy that has been proposed or is being applied, and to recommend changes where relevant.
l'analyse swot peut être prolongée en s'inspirant des outils dits « de gestion de portefeuilles », comme la matrice b.c.g., pour examiner la validité d'une stratégie proposée ou en cours d'application et pour recommander, le cas échéant, des modifications.
the growth–share matrix (aka the product portfolio, bcg-matrix, boston matrix, boston consulting group analysis, portfolio diagram) is a chart that was created by bruce d. henderson for the boston consulting group in 1970 to help corporations to analyze their business units, that is, their product lines.
la matrice bcg (boston consulting group, fin des années 1960) est un outil d'analyse stratégique inventé par bruce henderson.
