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Spanish

las marcas latinoamericanas “deben mirar más hacia adentro en busca de respuestas”, según consumer insights, y luego inspirar a consumidores mediante valores propios que sean genuinos.

English

latin america brands need to look inward to find cultural insights and inspire consumers through their own genuine values.

Last Update: 2018-02-13
Usage Frequency: 1
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Spanish

ecmetrics cuenta con un equipo de analistas y consultores únicos que integran la experiencia del uso de innovación para consumer insights, gestión de comunidades y paneles online para la investigación de mercados, tecnología web, móvil y de medios sociales aplicadas a la investigación de mercado, procesamiento e integración de datos.

English

ecmetrics has a unique team of consultants that integrate its experience using innovation for consumer insights, online community management, mobile, social and web-based technology applied to market research, data processing and data integration.

Last Update: 2018-02-13
Usage Frequency: 1
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Spanish

hace poco consumer truth —una consultora peruana especializada en consumer insights— publicó un nuevo informe que identifica “mega-insights”, es decir, tendencias en la conducta de consumidores en latinoamérica que se deben a cambios culturales y en el estilo de vida. a continuación desglosamos las 6 megatendencias señaladas por la empresa y las oportunidades que tal vez ofrezcan para las industrias de medios, publicidad y mercadeo en latinoamérica durante 2014:

English

recently, the peruvian firm consumer truth published a new report that identifies what it calls mega insights, six major trends in consumer behavior in latin america that are driven by lifestyle changes and cultural shifts. here’s a breakdown of the six and the opportunities they may offer for latin america’s advertising, marketing and media industries in 2014:

Last Update: 2018-02-13
Usage Frequency: 1
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