Vous avez cherché: branding (Anglais - Swahili)

the people of lot rejected the messengers, branding them liars.
watu wa lut'i waliwakanusha mitume.

bunmi oloruntoba at a bombastic element discusses the re-branding campaign in the context of a recent bbc discussion on the subject:
bunmi oloruntoba katika blogu ya a bombastic element anajadili kampeni ya kutengeneza chapa mpya katika muktadha wa mjadala wa hivi karibuni kwenye bbc juu ya suala hilo:

but the bbc sought out a few pr and branding experts who counter by saying, if the country wants to rebrand itself, it needs to give any pr team a lot more to build on.
lakini bbc ilitafuta maafisa uhusiano na wataalamu wa chapa wachache ambao wanapinga kwa kusema, kama nchi inataka kujitengenezea chapa mpya, inapaswa kuipatia timu yoyote ya mahusiano nyenzo zaidi.

now the tactic of branding people "red commies" and "pro-north " has become a daily thing.
sasa mbinu za kuwaita watu "wakomusnisti wekundu" na "vibaraka wa kaskazini" limekuwa jambo la kawaida siku hizi.

borrowing the branding of 1malaysia, the state government of terengganu recently introduces the '1toilet' policy as a move for both teachers and students (of the same gender) to share toilets to promote a sense of oneness.
kwa kuiga chapa ya malaysia1, serikali ya jimbo la terengganu hivi majuzi ilikuja na sera ya ‘msala 1’ kama hatua kwa walimu na wanafunzi (wa jinsia moja) kuchangia misala (vyoo) ili kukuza hisia za umoja.