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just like guerilla struggle, this form of advertising and marketing strives focus attention in a selected direction. the manner reaching this in advertising are “different, surprising, original and entertaining” carried out with a small budget. initially, guerilla marketing was normally adopted by means of small business to allow them to complete with larger budgets. as kotler notes, “guerilla conflict is normally practiced by means of smaller corporations against large agencies” (kotler
katulad ng pakikibakang gerilya, ang form na ito ng advertising at marketing ay nagsisikap na itutok ang pansin sa isang napiling direksyon. ang paraan ng pag-abot nito sa advertising ay "iba, nakakagulat, orihinal at nakakaaliw" na isinasagawa gamit ang isang maliit na badyet. sa una, ang pagmemerkado ng gerilya ay karaniwang pinagtibay sa pamamagitan ng maliit na negosyo upang payagan silang makumpleto sa mas malaking badyet. tulad ng tala ni kotler, "ang salungatan ng gerilya ay karaniwang isinasagawa sa pamamagitan ng mas maliit na mga korporasyon laban sa mga malalaking ahensya" (kotler
Dernière mise à jour : 2020-02-12
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