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the finding of this research shows that the factors of deceptive advertising on digital marketing were have strong relationship with consumer buying behavior and it is also shows that reasonable consumer were significance factor that influence consumer buying behavior. in conclusion, from this research we can know that consumer in malaysia will easily attracted towards deceptive advertising that has good looking ambassador as shown on digital marketing and this technique usually used in promoting a products as well.
Dernière mise à jour : 2020-06-26
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