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editorial note:
uredniška opomba:
Ultimo aggiornamento 2014-11-21
Frequenza di utilizzo: 1
Qualità:
the content of sponsored programmes should not be influenced in such a way as to affect the audiovisual media service provider's editorial independence.
vpliv na vsebino sponzoriranih programov ne bi smel posegati uredniško neodvisnost ponudnika avdiovizualnih medijskih storitev.
furthermore, sponsorship and product placement should be prohibited where they influence the content of programmes in such a way as to affect the responsibility and the editorial independence of the media service provider.
poleg tega sta sponzorstvo in promocijsko prikazovanje izdelkov prepovedana, če na vsebino programov vplivata tako, da to posega v odgovornost in uredniško neodvisnost ponudnika medijskih storitev.
their content and, in the case of television broadcasting, their scheduling shall in no circumstances be influenced in such a way as to affect the responsibility and editorial independence of the media service provider;
na njihovo vsebino in v primeru razširjanja televizijskih programov na njihov spored se nikakor ne vpliva tako, da bi to posegalo v odgovornost in uredniško neodvisnost ponudnika medijskih storitev;
the requirements for programmes containing product placement should thus focus on clearly informing the viewers of the existence of product placement and on ensuring that the audiovisual media service provider's editorial independence is not affected.
zahteve za programe s promocijskim prikazovanjem izdelkov bi se torej morale osredotočiti na jasno obveščanje gledalcev o obstoju promocijskega prikazovanja izdelkov in na zagotavljanje, da se ne posega v uredniško neodvisnost ponudnikov avdiovizualnih medijskih storitev.
(a) their content and, in the case of television broadcasting, their scheduling shall in no circumstances be influenced in such a way as to affect the responsibility and editorial independence of the media service provider;
(a) na njihovo vsebino in v primeru razširjanja televizijskih programov na njihov spored se nikakor ne sme vplivati tako, da bi to posegalo v odgovornost in uredniško neodvisnost ponudnika medijskih storitev;
(g) the scheduling, where appropriate, and the content of such audiovisual media services may in no circumstances be influenced in such a way as to affect the responsibility and editorial independence of the media service provider;
(g) na spored in, kjer je ustrezno, vsebino takšnih avdiovizualnih medijskih storitev se nikakor ne sme vplivati tako, da bi to posegalo v odgovornost in uredniško neodvisnost ponudnika medijske storitve;
it is within the competence of the efta states to choose the most appropriate mechanism to ensure the consistency of audiovisual services with the material conditions of article 59(2) of the eea agreement, taking into account the specificities of their national broadcasting systems, and the need to safeguard editorial independence of public service broadcasters.
države efte so pristojne, da izberejo najprimernejši mehanizem za zagotovitev skladnosti avdiovizualnih storitev z materialnimi zahtevami iz člena 59(2) sporazuma egp, pri tem pa morajo upoštevati posebnosti nacionalnih sistemov radiodifuzije in potrebo po zaščiti uredniške neodvisnosti javnih radiotelevizij.