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food agriculture advertisements
உணவு வேளாண் விளம்பரங்கள்
Ultimo aggiornamento 2015-01-08
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a study on portrayal of women in advertisements * required gender * female male age * below 25 years 25 35 years 36 45years above 45 marital status * married unmarried educational qualification * no formal education school level diploma graduate professionals occupational status * student employee business person professionals housewife unemployed residential status * urban semi urban rural with whom do you discuss the television programs? * parents friends siblings colleagues any other rank the preference of watching advertisement on the basis of the statements given below : 1 being the highest and 7 being the least ( please do not repeat the rank) * 1 2 3 4 5 6 7 visual apperance content quality of advertisements gather information about the new produts innovative adopt to changing life styles usage of the product visual apperance content quality of advertisements gather information about the new produts innovative adopt to changing life styles usage of the product how do you feel while watching advertisements portraying women? * motivated irritated attractive realistic uncomfortable unrealistic state the roles played by women in advertisements ( 1 mostly, 2 sometimes, 3 never) * 1 2 3 professional celebrity model sex object independent women mother free wheeler dependant women village women office worker student interviewer
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Ultimo aggiornamento 2019-01-31
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