Je was op zoek naar: landing page design tips (Spaans - Engels)

primer error: no utilizar una landing page dedicada para esta campaña.
the first mistake they made was not using a dedicated landing page for this campaign.

la fricción en una landing page es una combinación de la fricción percibida y la fricción real:
friction on your landing page is both real and perceived:

cada elemento en una landing page debe evitar a toda costa la fricción para que no perjudique a la conversión móvil. pero…
every single element on a landing page must avoid friction at all costs.

sin ser una landing page estricta por definición, es el resultado de pago cuando busco“mobile marketing” en google.
while not strictly a landing page by definition, the page below is one of the paid results i got when searching for “mobile marketing.”

landing page (la página de destino) : la página web que se muestra al usuario cuando hace clic en un vínculo de un correo electrónico.
design your campaign in 4 steps an effective tool to provide email marketing professionals to design your own templates, create messages and manage their content.

así es exactamente cómo debe verse una landing page en móvil: elimina la fricción generada al tener que hacer zoomear para poder leer, además de encontrar fácilmente lo que el usuario espera de la oferta.
this is exactly how a mobile landing page should look. the friction generated by forcing readers to pinch and zoom to get to your content is eliminated, and they’re free to find out what you have to offer.

== referencias ==== enlaces externos ==* designing interactions book home page* design thinking: dear don...: a 2010 core77 blog post by moggridge in response to don norman’s “design thinking: a useful myth?”* mister moggridge has mad ambition: a fastcompany profile of moggridge on the occasion of moving to the cooper-hewitt.
==see also==* cooper-hewitt, national design museum* ideo==references====further reading==* obituary in the independent by marcus williamson* designing interactions book home page* designing media book home page* design thinking: dear don...: a 2010 core77 blog post by moggridge in response to don norman's “design thinking: a useful myth?”* mister moggridge has mad ambition: a fastcompany profile of moggridge on the occasion of moving to the cooper-hewitt.