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there is high churn ratio in the mobile phone service market. customers in this market keep on shifting their service providers because of cheaper and better service. in this industry, therefore, companies try to identify customer groups and segments that are not happy with their services. successful retention policies can be devised since they already have identified the unsatisfied customers, been given the profile of defectors, and the reasons for their churning . in all these cases, the foll
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Última atualização: 2022-03-30
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