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starbucks corp. dan dunkin' brands ialah dua rangkaian kopi terbesar di dunia. kedua-dua syarikat menawarkan pilihan kopi yang serupa-walaupun pilihan makanan yang berbeza-dan kedua-duanya mempunyai strategi keseluruhan yang serupa. namun begitu, terdapat perbezaan utama dalam model perniagaan mereka yang berkaitan dengan skala, pemilikan kedai dan penjenamaan. walaupun diasaskan 20 tahun selepas dunkin', starbucks berkembang secara agresif dan merupakan syarikat yang jauh lebih besar. starbucks menjana lebih $23.5 bilion pada 2020, manakala dunkin' bra
starbucks corp. and dunkin' brands are the two largest coffee chains in the world. both companies offer similar coffee options—although different food options—and both have similar overall strategies. nonetheless, there are key differences in their business models related to scale, store ownership, and branding. despite being founded 20 years after dunkin', starbucks grew aggressively and is a substantially larger company. starbucks generated over $23.5 billion in 2020, while dunkin' bra
Última atualização: 2022-01-03
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