Sie suchten nach: wholesaler (Englisch - Tagalog)

wholesaler
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dual distribution involves extending an offering through two or more channels in order to reach customers. for example, a wholesale company might have its’ own brand and a private retailer brand where it sells the same products. customers that are looking for single units will purchase from the private retail brand whereas retailers looking for multiple units will purchase from the wholesale brand. this can be an effective strategy as it will allow the business to acquire a larger market share. however, this specific strategy can be detrimental to a business as having a private brand will compete with the wholesaler’s retail customer base.
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