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ma la situazione cambiò rapidamente quando nel 1974 tiffany cominciò una speciale campagna pubblicitaria che in breve tempo fece conoscere la tsavorite in tutti gli usa. seguirono
this changed quickly when in 1974 tiffany’s started a special promotion campaign making tzavorite well-known in all the usa in only a short time. other promotion campaigns in other countries followed, and soon tzavorite was a name known everywhere.