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palgrave macmillan.
palgrave macmillan.
Dernière mise à jour : 2016-03-03
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i libri più recenti sono: brand america, che parla dell'ascesa è della caduta della reputazione dell’america(cyan books 2004) e competitive identity: the new brand management for nations, cities and regions, letteratura standard per il branding di luoghi (palgrave macmillan 2007).
his most recent books are brand america, which charts the rise and fall of america’s reputation (cyan books 2004) and competitive identity: the new brand management for nations, cities and regions, the standard text on place branding (palgrave macmillan 2007).